The Library

The UnBroken Podcast is a call to action to create a different direction, dialogue, and narrative for your life. In this episode, Dr Rachel Taylor discusses how we can control greed in our society and combat the cost of living crisis, sponsored by A Podcast Company.

Greed in itself is not just a negative behaviour, it is something that has developed from a time when resources that we needed to survive were scarce. This episode looks at why it is important to balance greed and how we can do that.

Greed is fueled by dopamine, as discussed in previous episodes of The UnBroken Podcast, that flood of dopamine is really addictive and after a while not only does the dopamine release drive our behaviours, but also the anticipation of it.

Just as we are motivated by the anticipation of a reward we also feel emptiness and disappointment when that reward doesn’t show up, this causes a shift of chemistry in our brains. This shift initiates fear in the survival part of our brains causing a release of adrenaline and cortisol that elevates heart rate and blood pressure and makes us feel more alert.

In the current cost of living crisis, this state of fear is going to be present in a lot of people, there is a real divide in society right now. Those most experiencing greed are driven by a fundamental sense of deprivation, what if I can’t keep accumulating? However, we have to ask ourselves, if we are fearful of depriving ourselves on an individual level, we have to accept that we are going to be depriving a lot of people on a community level.

Surely, this isn’t a world we want our children to grow up in so what can we as individuals do to make a difference? Wanting to bring equity into our communities and this feeling of Injustice is an antidote for greed and we need to act now.


  • The evolution of greed.
  • The cost of living crisis.
  • Why does society point the blame at the deprived?
  • What kind of world do we want our children to live in?
  • What can we do to fight back against this greed?

key takeaways

  • Human greed is causing people and the world to be dysregulated..
  • Greed is an essential part of humanity because it helps us to survive but when it gets out of control as it is at the minute it is a detriment to us all.
  • The power of injustice and wanting to bring equity into our communities is the antidote to greed.

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